Luis Pradas
founder
Luis Pradas spent six years at Moncler in Italy and founded Persona in São Paulo.
Luis is the one who deals with head office and signs off the guest list.
After Moncler
Then came She's Mercedes, the JHSF polo, dpot at the MAM, CasaCor, and training for sales advisors in more than 180 stores that sell furniture.
Luis Pradas and Ricardo Piochi
Ricardo Piochi
partner
He founded Folhetim in 2011 and bossa in 2023, and is Luis's partner in Persona.
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