Persona opens the maison's store in Brazil and runs it afterwards.
Persona runs international brands' stores in Brazil to the standard that head office keeps in Milan.
talk to Persona
Until the store opens, and after
Persona chooses the site with head office, oversees the fit-out through to handover, hires and trains the team to the Milan standard (down to posture) and follows head office's launch calendar. If the brand wants an opening night, Persona puts it on.
After the opening, Persona stays on. The person who answers to head office for the store is the one who opened it.
What Persona checks
The window changes on the day head office's window does. A mystery shopper measures the service against the Milan standard, and the result goes into the same report as everything else the store did.
Moncler Iguatemi and Moncler JK
At Moncler, Persona looked after both stores and was the one who spoke to Italy every day.
The maison already has a media agency. Does that have to change?
No. If the maison has an agency, Persona works with it. When Persona holds media direction, Folhetim, from the same group, executes it.