What Persona does

Persona opens and runs the maison's store, stages events in the brand's name, trains the people who sell and looks after the clients who have already bought. Each has its own page.

the occasion per project or annual calendar the store ongoing operation the team project or ongoing the client project with follow-up

Brand, campaign and operations

Brand strategy is bossa's job; campaigns are Folhetim's. Persona is the part that happens in the store and at the event.

bossa, brand strategy →Folhetim, campaigns →

Does Persona only work in fashion?

Moncler is the only fashion house. The rest, which is almost everything, is furniture (dpot, Natuzzi Italia), cars (Mercedes-Benz), real estate (JHSF, Fazenda da Grama), architecture (CasaCor) and kitchens (MIA Appliances).

Where does the brand want to start?

talk to Persona