After the sale, who calls the client?
When the bag changes hands, Persona already knows who will call that client, how many days later, and with what in hand.
talk to PersonaIn the store, whoever made the sale calls again
The advisor who made the sale logs the client and makes the next contact, with a kit and, now and then, a gift. Only one thing is measured: whether the client came back.
And online?
Online buyers get the same call as in-store clients, in the brand's name.