Persona scripts the service before it trains the people who sell.
The client advisor is the brand's last contact with the client, and the one who confirms or contradicts what the brand promised.
talk to PersonaPaper first: what the team does and says at each moment with the client, starting with the invitation and ending with the packaging.
Then the store. Persona measures how the advisor sells today and trains the team to close the gap: what they say, how they stand, what they wear, the fragrance they choose.