For Italy, the São Paulo store had to be identical to the one in Milan.
Persona answered for the site, for the daily conversation with Italy, and for what changes when a brand of snow jackets meets São Paulo's climate and clients. The team learned the product, the vocabulary and the posture to the Milan standard.
Moncler's collaboration with Oskar Metsavaht put the Brazilian flag on the jacket and was announced when the Winter Games were only hours from opening. Folhetim handled the communication, and the collaboration drew more than 200,000 comments.