The car appeared only on the test drive, which was for women only. Midway through, a runway show.
Women executives from Brazil and Argentina, brought together by Mercedes-Benz
The guest list came before the stage: every guest was chosen and welcomed by name, without the gathering turning into a corporate panel, with a logo on the screen and a badge on every lapel.
The Argentine edition ran alongside a golf tournament, as the Brazilian one did. She's Mercedes became a recurring event in both countries, with the same guest list.